The mere thought of networking makes most people nervous. Who likes the idea of walking into a room full of strangers, engaging in conversation and having to “perform” well enough to generate some business? It can be such a daunting task many people won’t do it. They refuse to employ the most powerful tool to help their business grow.
Here is a simple tip to remove ALL of the fear of networking and improve your results at the same time:
Change your mind set about networking. It is no longer about “getting business”. Instead walk into that networking event with the thought:
“I need to expand my network with exceptional service providers. I need quality people to refer business to. Having a good network of service providers makes me a valuable resource to my clients. If they are really good I can introduce them to some strategic connections in my existing network. I want to identify these people at this event”.
Once you meet people at the event, tell them why you are there. Ask questions designed to determine if they are good at what they do. Find out if they deliver quality and value to their clients and if you can trust them with your referrals. This takes all the “pressure to perform” off of you and puts it on squarely on them. In addition, you will create a great first impression because you are helping them, not selling yourself. You will likely be the ONLY person they meet at this function with this attitude. They will appreciate it and remember you.
