We all joined the network to grow our business. We invest time and money and need to get a good return on our investment. Ideally, we must see the following qualities/characteristics in every referring partner in our network.
- Good at what they do. Every member must exceed our clients expectations and make us look good for referring them. It is better not to make a recommendation at all than to make a bad referral.
- Good referring partners. Fellow members must help us grow our business as much as we help them grow theirs. They can do this in several ways: Use our services, refer family friends and clients, make introductions to people in a position to refer us business and by creating opportunities for us. Every good referring relationship has to be mutually beneficial.
- Expand our network with other good quality people. We want our referring partners to introduce us to other good quality referring partners, people they know who possess these three qualities. They should look into their sphere of connections and bring them to a meeting, invite them to join. Collectively we all benefit as the network expands with quality individuals and we will help them grow their business too.
If these are the same qualities you need to see in your referring partners, what do you think they need to see in you? Look at yourself first. Do you offer these qualities to members of your chapter? If we all start today, we all benefit tomorrow. Bring a quality guest to your next chapter luncheon.
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